Follower count is easy to measure.

Trust and authenticity are harder.

When organizations start looking for a content creator to work with, one of the first numbers they often see is audience size. How many followers do they have? How many subscribers? How many views?

Those numbers matter. But they don't tell the whole story.

The better question is: Does this person have an audience that trusts them and have they earned that trust by being authentic?

Choosing a keynote speaker can feel like a pretty simple decision.

Find someone with an impressive résumé. A recognizable name. A good highlight reel. Someone who has done something extraordinary.

Those things matter.

But they aren't what makes someone the right speaker for your event.

We've spent a lot of time around speakers, audiences, event organizers, and people with incredible stories. And one thing we've learned is that the person with the most impressive title isn't always the person who will have the greatest impact on a room.

The right speaker is the person who can connect.