Trusted By
Meet JJ Howland
USMC Veteran | Content Creator | Wrestling Coach | Speaker | Mental Health Advocate
Jacob “JJ” Howland is a U.S. Marine Corps veteran, wrestling coach, content creator, and speaker who has built a community of more than 1.6 million followers around discipline, resilience, recovery, wrestling, and becoming a better version of yourself.
JJ’s message comes from lived experience.
After serving in the Marine Corps—including a deployment in support of Operation Iraqi Freedom—JJ struggled with the loss of identity and purpose that followed military service. His path included addiction, homelessness, and a near overdose before he began rebuilding his life through treatment, sobriety, fitness, and eventually a return to the sport that had shaped him from an early age: wrestling.
Today, JJ uses his story and platform to help athletes, veterans, young people, and everyday people understand that where you are does not have to determine where you end up.
Whether he is teaching technique on a wrestling mat, speaking to an audience, creating content, or representing a brand, JJ brings the same message:
Keep showing up. Take ownership. Rebuild.
Ways to Collaborate with JJ
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JJ partners with brands that naturally align with the life he actually lives—fitness, wrestling, recovery, performance, apparel, veteran lifestyle, health, and personal development.
His audience follows him because of the trust he has built by sharing both the wins and the difficult parts of his story. That credibility allows brand integrations to feel like genuine recommendations rather than traditional advertisements.
Partnership opportunities include:
Sponsored social media content
Long-term brand ambassadorships
Product integrations and demonstrations
Fitness and performance campaigns
Wrestling and athletic partnerships
Event appearances and activations
Lifestyle content
User-generated content
Custom branded campaigns
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JJ’s story is about what happens when purpose disappears—and what it takes to build it again.
After leaving the Marine Corps, JJ struggled with addiction, mental health, and homelessness. His recovery required taking ownership of his choices, accepting help, rebuilding discipline, and finding purpose again through fitness, wrestling, coaching, and service to others.
Today, he shares those lessons without pretending the process was easy.
JJ speaks with the same straightforward honesty that has built his online audience: no clichés, no manufactured motivational moments, and no pretending that setbacks disappear because someone gives a good speech.
His goal is simple—to show people that rebuilding is possible and give them practical reasons to stay in the fight.
Audience Takeaways
Why losing purpose can be more dangerous than losing a job, title, or identity
How discipline can provide structure when motivation disappears
Taking ownership without allowing past mistakes to define your future
Why asking for help is an act of strength
The role community and accountability play in rebuilding
How small, consistent decisions compound into major life change
Using adversity as fuel rather than allowing it to become an excuse
Why your current circumstances do not have to become your permanent identity
Delivery Formats
45–60 minute motivational keynote
Fireside chat or moderated conversation
Interactive audience Q&A
Athletic team talks
Veteran and military engagements
Youth and student programs
Corporate wellness and resilience events
Custom leadership or team sessions
Ideal For
Athletic Teams & Organizations
Schools & Universities
Military & Veteran Organizations
Corporate Wellness Programs
Mental Health & Recovery Events
Leadership & Team Development
Youth Development Programs
Fitness & Performance Communities
Speaking Topics
Rebuild
Life does not always fall apart all at once.
Sometimes it happens one decision, one lost relationship, one drink, one mistake, and one compromise at a time.
JJ shares his journey from Marine, athlete, and competitor to addiction, homelessness, and a near overdose—and the long process of rebuilding his life afterward.
The message is not about becoming who you used to be.
It is about taking responsibility for where you are and intentionally building who you become next.
Find Your Purpose Again
One of JJ’s hardest battles began after leaving the Marine Corps.
The structure, identity, team, and mission that had defined his life were suddenly gone.
JJ explores what happens when people lose the thing that once gave them purpose—and how discipline, community, fitness, service, and meaningful work can help build a new one.
Discipline When Motivation Is Gone
Motivation is temporary.
JJ teaches athletes, teams, and organizations why consistency matters more than intensity and how doing the small things repeatedly creates resilience that holds up when circumstances become difficult.
Your Circle Matters
Who you surround yourself with affects how you think, what you tolerate, and ultimately who you become.
Through lessons from wrestling, the Marine Corps, addiction, and recovery, JJ explores the importance of accountability, mentorship, coaching, and intentionally choosing the people around you.
Wrestling Saved My Life
For JJ, wrestling became more than competition.
It provided structure, accountability, community, discipline, and eventually a platform to help others.
JJ uses lessons from the wrestling mat to talk about adversity, preparation, failure, perseverance, and why sometimes the most valuable thing sport gives us has nothing to do with winning.
Wrestling Clinics & Athlete Development
JJ is a lifelong wrestler and experienced coach who combines high-level wrestling instruction with lessons that extend beyond the mat.
His clinics focus on technique, repetition, mindset, discipline, accountability, and becoming a better competitor and teammate.
JJ has taught athletes across the United States and internationally and has built a growing online wrestling community around instruction, drills, and athlete development.
Wrestling Clinic Options
Youth wrestling clinics
High school and collegiate clinics
Technique-focused sessions
Team training
Wrestling and mindset combination clinics
Coach development sessions
Wrestling camps
International clinics
Custom multi-session programs
Clinics can also incorporate a motivational discussion on discipline, resilience, decision-making, mental health, and lessons JJ learned through his own life.
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JJ creates authentic short-form content for brands looking to connect with fitness, wrestling, military, veteran, recovery, and lifestyle audiences.
His style is straightforward, personal, and built around the type of content that has grown his own audience to more than 1.6 million followers.
Content Opportunities
Short-form vertical video
Product demonstrations
Fitness and training content
Wrestling content
Direct-to-camera storytelling
Testimonial-style creative
Lifestyle integrations
Event-based content
Paid social creative
Multiple hooks and creative variations
Brands working with JJ get more than a person holding a product.
They get a creator who understands how to turn experience, credibility, and story into content people actually stop to watch.
Click to Work with JJ
JJ’s Socials