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Dave’s Socials
Meet Dave Puhky
Men’s Performance & Mindset Coach | Content Creator | BJJ Black Belt
Dave Puhky is a men’s performance and mindset coach, entrepreneur, and content creator with a 440K+ following across Instagram and Facebook. His content is built around performance, recovery, mindset, wellness, and living with intention with a simple philosophy at the center: Win the Day.
Sober since 2023 and a BJJ black belt, Dave brings real-life experience to conversations about discipline, personal growth, fitness, and becoming better every day. His content generated 6 million views in the last 30 days, with nearly 74% of his reach coming from non-followers giving brands access well beyond his existing community.
Looking for authentic, performance-driven content that feels like part of the story instead of an advertisement?
Ways to Collaborate with Dave
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Dave creates high-trust, performance-driven content at the intersection of mindset, fitness, recovery, wellness, and everyday life. A men’s performance and mindset coach, BJJ black belt, entrepreneur, and creator, Dave has built his audience by sharing the routines, products, lessons, and experiences that genuinely support better performance and intentional living.
His approach gives brands something increasingly valuable: authentic integration. Dave works with products and services that naturally fit his real routine, allowing partnerships to become part of the story rather than an interruption to it.
With 6 million views in the last 30 days and nearly 74% of his reach coming from non-followers, Dave gives brand partners the opportunity to reach well beyond his existing community.
What Dave Brings to Brand Partners
440K+ followers across Instagram and Facebook
6M views in the last 30 days
14.7M views in the last 90 days
73.7% of reach coming from non-followers
Audience concentrated in the 25–64 demographic
Strong fit across performance, recovery, fitness, wellness, and lifestyle
Authentic product integration built around real-world use and personal experience
Partnership Opportunities
Sponsored social content and Reels
Product integration and demonstrations
UGC and creator-led brand content
Long-term brand ambassador relationships
Fitness, wellness, recovery, and lifestyle campaigns
Travel, retreats, events, and brand activations
Custom campaigns built around brand objectives
Ideal Brand Categories
Fitness & Training
Recovery & Wellness
Nutrition & Performance
Men’s Lifestyle
Apparel & Footwear
Travel & Experiences
Food & Beverage
Health & Wellness
Everyday Carry / Gear
Mission-Driven Consumer Brands
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Dave brings the same performance-driven mindset that has built a community of more than 440K people to live audiences and in-person experiences. A men’s performance and mindset coach, BJJ black belt, entrepreneur, and creator, Dave’s perspective is shaped by discipline, sobriety, physical performance, recovery, mindset, and the daily work of living with intention.
His approach to live engagements is direct, practical, and personal. Rather than relying on motivational clichés, Dave draws from his own experiences, routines, successes, and setbacks to explore what it actually takes to perform better, make meaningful changes, and consistently Win the Day.
Audience Takeaways
Why winning the day starts with controlling what you can control
How discipline creates consistency when motivation disappears
The connection between physical performance, recovery, and mindset
Why intentional daily choices compound into meaningful change
How removing destructive habits can create space for growth
Building routines that support long-term performance and wellness
Why sustainable performance requires recovery, not just more effort
Delivery Formats
45–60 minute keynote
Fireside chat / moderated conversation
Interactive audience Q&A
Leadership and team discussions
Brand and customer events
Fitness, performance, and wellness activations
Retreats and experiential events
Custom appearances and experiences
Ideal For
Company All-Hands & Corporate Events
Sales Meetings & Conferences
Health, Fitness & Wellness Events
Athletic & Performance Organizations
Men’s Health & Lifestyle Events
Brand & Customer Experiences
Recovery & Personal Development Programs
Retreats & Experiential Events
Live Engagement Topics
Win the Day — Building a life around intentional choices, discipline, and daily progress
Performance Is More Than the Work — Why mindset, recovery, and wellness matter as much as effort
Discipline Over Motivation — Creating routines that hold up when motivation doesn’t
Living With Intention — Making deliberate choices about how you train, work, recover, and live
The Power of Removing — Why eliminating what works against you can be as important as adding something new
Stronger Every Day — Building physical and mental capability through consistency
Recovery Is Performance — Rethinking recovery as an essential part of sustainable high performance
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Dave creates authentic, performance-driven content that brands can use across their own social channels, websites, email campaigns, and paid media.
As a men’s performance and mindset coach, BJJ black belt, entrepreneur, and creator, Dave brings a natural credibility on camera built around the way he actually lives. He can speak authentically about performance, fitness, recovery, wellness, mindset, and lifestyle products without the content feeling scripted or disconnected from his audience.
His strongest content makes products part of the routine and the story giving brands creator-led assets that feel genuine while still being built to support campaign objectives.
What Brands Get
Authentic, on-camera product storytelling
Short-form vertical video for Reels, Shorts, and paid social
Product demonstrations and how-to content
Testimonial-style creative
Lifestyle and product-in-use content
Fitness, performance, and recovery integrations
Voiceover and direct-to-camera creative
Photography and supporting visual assets
Multiple hooks, CTAs, or creative variations for testing
Content created specifically for organic or paid brand channels
UGC Formats
15–60 second vertical videos
Direct-to-camera testimonials
Product demonstrations
Problem / solution creative
Day-in-the-life and routine integrations
Fitness and training content
Recovery and wellness content
Unboxing and first-impression content
Lifestyle photography
Custom campaign concepts
Ideal Brand Categories
Fitness & Training
Recovery & Wellness
Nutrition & Performance
Men’s Lifestyle
Apparel & Footwear
Health & Wellness
Travel & Experiences
Everyday Carry & Gear
Food & Beverage
Performance & Lifestyle Products