Caleb creates high-trust, story-driven content at the intersection of mindset, fitness, nutrition, resilience, and everyday life. A three-time cancer survivor, personal coach, and creator, Caleb has built his audience by sharing the habits, products, lessons, and experiences that genuinely help people become stronger and more capable.

His approach gives brands something increasingly difficult to manufacture: credibility. Products are integrated naturally into Caleb’s life and story rather than simply placed in front of his audience, making partnerships feel authentic instead of transactional.

That approach has already produced individual content reaching more than 10 million views.

What Caleb Brings to Brand Partners

• 518K+ followers across Instagram, TikTok, and Facebook

• 10M+ average monthly reach and impressions

• Balanced 50/50 male-female audience

• Proven ability to create multi-million-view organic content

• Authentic integration into fitness, mindset, nutrition, lifestyle, and personal-development content

• A highly personal story of resilience that creates credibility beyond traditional fitness influencing

Partnership Opportunities

• Sponsored social content and Reels

• Product integration and demonstrations

• Long-term brand ambassador relationships

• Lifestyle and fitness campaigns

• Event appearances and activations

• Collaborative storytelling campaigns

• Custom content built around brand objectives

Ideal Brand Categories

• Fitness & Training

• Nutrition & Performance

• Apparel & Footwear

• Outdoor & Adventure

• Men’s Grooming & Lifestyle

• Recovery & Wellness

• Automotive & Motorcycles

• Everyday Carry / Gear

• Food & Beverage

• Mission-Driven Consumer Brands

Caleb brings the same authenticity that has built an audience of more than 518K people to the stage and in-person experiences. His story—from humble beginnings to becoming a three-time cancer survivor, coach, and creator—is ultimately about resilience, discipline, perspective, and choosing to keep moving forward when life gets hard.

He doesn’t approach live engagements as a polished motivational speech filled with clichés. He combines personal stories, hard-earned lessons, humor, and practical perspective to create conversations that feel real, relatable, and useful.

Audience Takeaways

• How adversity can reshape your perspective without defining your future

• Why discipline matters most when motivation disappears

• How physical, mental, and emotional capability reinforce one another

• Learning to focus on what you can control when life doesn’t go according to plan

• Why removing what holds you back can be more powerful than continually adding more

• Practical ways to build habits that make you stronger and more capable

• How to keep moving forward through uncertainty, setbacks, and change

Delivery Formats

• 45–60 minute motivational keynote

• Fireside chat / moderated conversation

• Interactive audience Q&A

• Leadership or team discussion

• Brand and customer events

• Fitness, wellness, and lifestyle activations

• Custom appearances and experiences

Ideal For

• Company All-Hands & Leadership Events

• Sales Meetings & Corporate Conferences

• Health, Fitness & Wellness Events

• Brand & Customer Experiences

• Athletic & Performance Organizations

• Men’s Health & Lifestyle Events

• Resilience & Personal Development Programs

• Community & Mission-Driven Organizations

Live Engagement Topics

• Built Through Adversity — Turning setbacks into strength and perspective

• Become More Capable — Building yourself physically, mentally, and emotionally

• When Life Changes the Plan — Moving forward when circumstances are outside your control

• Discipline Over Motivation — Building habits that survive difficult seasons

• Start Removing — Identifying what is keeping you from becoming who you want to be

• Perspective Earned the Hard Way — Lessons from surviving cancer three times

• The Work Nobody Sees — Why consistency matters more than appearances

Caleb creates authentic, high-quality content that brands can use across their own social channels, websites, email campaigns, and paid media.

As a personal coach, fitness and lifestyle creator, and three-time cancer survivor, Caleb brings something difficult to replicate with traditional talent: credibility on camera.

He can speak naturally about fitness, nutrition, recovery, mindset, lifestyle, and performance products without the content feeling scripted or forced.

What Brands Get

• Authentic, on-camera product storytelling

• Short-form vertical video for Reels, TikTok, Shorts, and paid social

• Product demonstrations and how-to content

• Testimonial-style creative

• Lifestyle and product-in-use content

• Voiceover and direct-to-camera creative

• Photography and supporting visual assets

• Multiple hooks, CTAs, or creative variations for testing

• Content created specifically for organic or paid brand channels

UGC Formats

• 15–60 second vertical videos

• Direct-to-camera testimonials

• Product demonstrations

• Problem / solution creative

• Day-in-the-life integrations

• Fitness and training content

• Unboxing and first-impression content

• Lifestyle photography

• Custom campaign concepts

Ideal Brand Categories

• Fitness & Training

• Nutrition & Performance

• Recovery & Wellness

• Apparel & Footwear

• Outdoor & Adventure

• Men’s Grooming

• Automotive & Motorcycle

• Everyday Carry & Gear

• Food & Beverage

• Health & Lifestyle